Orange DM destroys customer value

Today received a  DM piece from Orange.
I am an orange customer and am beginning to regret it all over again. I so nearly didn't renew with them last time, but succumb I did, due to inertia  and a critical need for a new phone.

So, back to the DM piece. As I am opted out they are only allowed to send me service messages. The leaflet talks about Orange bestplan. This dounds like a great idea as they will automatically update your plan to ensure you are on the best one for your profile of usage. Hey, they only do it every 6 months and you have to register on their website.

So far, so good. Imagine what happens when I go to the Orange Bestplan part of the website?
I have to login - which is OK as the brochure said I would need to. Once this is done I cannot find any reference to bestplan!  Eventually I find a reference saying that the service isn't available yet.

So why did Orange kickstart demand by sending out a direct mail leaflet for a service that hasn't kicked off yet?

I can only imagine, and so can you!

Comments

[Nadine]

Hi there,
Thanks for article. Everytime like to read you.

Have a nice day
Nadine